Summary
Research Synthesis Design Solution

Media Review 04

Research

04 Media Review

We reviewed a plethora of media to try to get into the minds of our users. A summary of media we reviewed targeted at the young modern crowd:

Magazines
The Robb Report
GQ
Dwell
Cigar Connoisseur
New Yorker

Radio
NPR and news
Satellite Radio / XM

Television
HBO Original Series
Spike TV
A&E / Biography / Channel

Cars
Mercedes
BMW
Lexus

Movies
The Matrix
Adaptation
Royal Tenenbaums / Life Aquatic / Rushmore
Sideways
Memento

Bars / Restaurants
Soba Lounge
Club Havana
The Walnut Grille
Casbah
Bikki

Music
World
Indie
Jazz
Ambient electronica

Major Themes:

quality – knowing that it’s the best money can buy, and that it will last

total experience – wanting to have the ultimate or best possible experience, to live life to the fullest

the coolness factor – the cutting edge, appearance and image, looking cool by having the newest latest stuff

 

Quality

Magazines – The Robb Report
“ for the luxury lifestyle”

Television – A & E
“ The art of drama”

Bars – Soba Lounge
(couldn’t afford to get drunk there)

Cars – Mercedes Benz
“ a car that is faithful to its owner"


 

The Coolness Factor

Magazines – dwell
“ At home in the modern world”

Television – HBO
Original series – edgy and unique

Bars – Club Havana
miami club feel, trendy

Cars – mini Cooper
“ younique” + “let’s motor”

 

 

The Total Experience

Magazines – GQ
“ Look sharp / Live smart”

Television – Spike TV
the ultimate experience!

Restaurants – Melting Pot
“ an extraordinary dining experience”

Cars – BMW
“ the ultimate driving experience”

 

Additional Information

 

IID 2005 . Human-Computer Interaction Institute . Carnegie Mellon University