Summary
Research Synthesis Design Solution

Low-Carb Life  

Synthesis

02 Mood Board

The mood board contains images that connect to key emotional aspects of the low-carb dieting lifestyle. The right side of the board shows concepts central to the dieting experience: craving, frustration, and motivations tied to body image and health. The left side of the board shows some concepts connected to low-carb dieters in particular: a sense of membership to the group of low-carb dieters, a personal identity increasingly tied to this choice of diet, a commitment to health, and an effort to achieve simplicity in the things they eat and they way they think about food.

 

IID 2005 . Human-Computer Interaction Institute . Carnegie Mellon University